Another digital sponsor on a major club's shirt: Lazio gets a shirt sponsor after two years!

19.10.2021.  
Another digital sponsor on a major club's shirt: Lazio gets a shirt sponsor after two years!

After two years of their fans enjoying a sponsor-less shirt, while fearing what it might to do the club's finances, Lazio agreed on a new sponsorship. The Biancocelesti have been without a shirt sponsor since July of 2019 and now agreed on a deal with a tech company Binance.


The cryptocurrency exchange company Binance will be providing Lazio with €10,000,000 per year with the deal being struck on two years with an option for another. Meaning that the 2+1 deal is overall worth €30,000,000.


This is not the sum that the Laziali were hoping for as the company made 4 billion euros in profits over the last five years. Especially as their bitter rivals Roma received a bigger, €36,000,000 deal from another digital company this year, Zytara Labs, with the third year being guaranteed for the Romanistas. Possibly the Jose Mourinho effect as Roma's results hasn’t been up to Lazio's standards of recent years.


Yet Lazio still views this deal as a major victory considering the side was missing out on a major piece of revenue. With €10,000,000 per year the club can invest seven or eight million into wages and keep or improve the squad.


"We are very satisfied with this new international collaboration. The partnership with Binance will allow us to extend our digital presence and connect with fans and followers from all over the world like never before," stated Claudio Lotito, the club president.


Founded in China in 2017 and registered in the Cayman Islands, the arrangement will also see Binance produce a Lazio fan token, something that has already been seen at the likes of Inter, Roma, Paris Saint-Germain, and many others.


Lazio have been without a front-of-shirt sponsor since summer 2019, having ended their deal with betting brand Marathonbet after a year, following a government ban on gambling advertising throughout Italy, which came into effect in July 2019.



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